Top 5 Beauty Retail Apps in Belgium: Q1 2025 Performance

In the first quarter of 2025, the top beauty retail apps in Belgium showcased varied performance metrics on a unified platform, combining insights from both iOS and Android data. Here’s a closer look at the trends for each app, with data sourced from Sensor Tower.

ICI PARIS XL – Beauty experienced a fluctuating pattern in weekly downloads, starting at 3.5K at the beginning of the quarter and peaking at 3.7K in mid-February. However, the app saw a decline in weekly active users from 36.8K to 13.4K by the end of March.

Notino: profumi e cosmetici showed an upward trend in downloads, beginning with 1.3K and increasing to over 3K by late February. Active users also grew, peaking at nearly 26.6K in the same period, before settling at 24.9K by the end of the quarter.

Parfumerie Douglas had a relatively stable download rate, with numbers ranging between 1.2K to 2.5K. The active user base remained consistent, hovering around 9K to 11K throughout the quarter.

Rituals Home & Body Cosmetics saw a steady increase in downloads, reaching 2K by the end of March. Active users exhibited a positive trend, climbing from 9K to a high of 12.6K towards the end of the quarter.

Finally, Mein dm had a varied download pattern, beginning with 308 and peaking at 1.4K in late January. Active users increased steadily, ending the quarter at around 6.5K.

For more detailed insights and data, visit Sensor Tower's comprehensive analytics platform.